So you have some joint venture ideas... But how to get in touch with
people who might like to help you put them into action?
Well, you have two options: One is to pinpoint prospective
partners and contact them directly. (This could be as simple as
saying, "By the way..." in a face-to-face conversation!) The other is to put a
"feeler" out to a group of people who might be intrigued into
contacting you. ...Or conversely, answer such a call yourself!
First, though... Have you read about
What to
look for
in fusion marketing partners?
How to pinpoint prospective JV marketing
partners...
Some of the articles linked from the page titled Joint venturing... How others see it
give good advice on how to locate likely JV marketing partners (or clients,
if you act as a broker for a joint venture deal).
You can seek out people on the web
via searches that take you to their websites. But you'll
bump into JV marketing partner candidates more serendipitously... When you
participate in online discussion forums. When you run across a website
that turns out to be related somehow to your field of business. In reading
e-zines (many articles, or simply interesting snippets of information, may be by
or about businesses that intrigue you).
In fact, one of the best ways to get to know
useful people via the web is to contact the people whose articles you've linked
to from your website... It's pretty well assumed that no one is going to
object to your giving them exposure in that way! But you could take the
"polite" route and contact the author to ask... "I've
linked to your article - is this okay with you?" ...Which gives a great
opening to possible friendly discussion and exchange of ideas - if not something
more tangible.
You might well have knowledge of how to reach people in your own
business milieu off the web too. ...Advertisers in industry journals come to
mind. Or perhaps even those in print publications that are simply of
interest to your target market. What about members of organizations
serving your business field? Certainly conferences and conventions are excellent
places to network with other entrepreneurs. If you give a seminar
yourself, it might pay you to wonder whether any of the attendees could be
interested in a joint venture of some kind with you.
In fact, wherever you go, you never know when you'll meet
up with someone who might turn out to be your next JV
partner... It just takes sharing a bit of yourself and bothering to find
out a bit about others to discover something in common. If you keep open
to even the most chance encounters - at a friend's home, at work, on an
airplane, in a restaurant, etc. - something is almost bound to click!
Publisher's
Exchange - Listings of e-zines whose publishers are interested in
cross-promotions of various types
Putting out, or responding to, group-wide
feelers for JV marketing partners...
FrankelBiz
- A "free listserv devoted exclusively to doing business on the web,
instead of talking about it. List members exchange reciprocal discounts,
offer business leads, and do business with each other." And the daily
e-mailed digest of postings, and archives, are great sources of ideas as well as offers...
I-Barter - "A moderated list for business people and professionals who want to trade
ideas on getting more business through trade/barter."
jvAlert - This is
the premier joint venturing partner database and
learning center (both archived and ongoing offerings are excellent; the
members-only forum is a valuable place to get feedback on a project you have in
mind, or to learn along with others when they discuss their projects,
often with very experienced big-name marketers). A
membership site (and my philosophy is, sign up for a month... and at the
minimum, get all you can out of it during that trial period - if you're serious
about joint venturing, that's going to be a lot; you can always stop
the subscription!) - by invitation... and I'm inviting you. :^)
WorldVideoBusiness
- Based in Italy, this site is devoted to facilitating international trade and
joint venturing. They offer a range of services - some free listings
(including in the Joint Venture directory), many free directory/information
searches, a free forum, and various levels of subscription and consultancy
services. Could be useful - try the free sign-up, or inquire for more
information.
Gordon
Pioneering - Copyright 2-2001
REPRINTING
THIS ARTICLE:
You are very
welcome to reprint this particular chapter as an article, in its entirety, including hyperlinks,
if you'll also put this resource box at the end:
=======================================
Sherry Gordon is the learn-it-and-pass-it-on creator of "The
Affiliate Marketing Primer", at http://www.AffiliatePrimer.com/
- and the website http://www.ThinkJointVenture.com/...
If you're interested in learning what has percolated up to the top in her
webmarketing tactics, sign up for her free 6-day e-seminar called
"Top Web Business/Success Builders" here - mailto:topwebcourse@getresponse.com
=======================================
If
you'd like to receive the article via autoresponder, send a blank message to:
mailto:findJV@getresponse.com Many
thanks for your interest!
ar
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