The downside of being a cross promotions broker? ...The possibility that "people will resent you for coming up with such simple solutions to bring their businesses out of the red - and into incredible and immediate profits so easily, using your talents only!  (This is all the more reason you need to learn how to do many things in marketing.  The more you bring to the table, ...the more they will need you  for the next one and the next and the next.)" - Mike Enlow

How to Skyrocket Your Business in 30 Days with Joint Venture Marketing - by George Youssef

Good insights on joint ventures and, specifically, cross promotions brokering.  A sample endorsement letter.  "One of the biggest mistakes in marketing is the inability to recognize the true value of the relationship a business owner has with his customers"...  [The contact information, however, is completely out of date.]
  

"Sandcastles to Empires - How to Start with Nothing and Create Great Wealth" - by Mike Enlow [select "JV Report" from left-hand column at the site]

Mike Enlow is often given the sobriquet of "The Godfather" of joint venture marketing".  He didn't start it - it's been going on for centuries!... but he familiarized the web community with its promise as a marketing tool.  Not only that... he's demonstrated that being a JV broker can bring someone a lot of wealth.  "Utilize overlooked assets..."  This article includes a sample contract of non-disclosure (or intellectual property rights agreement), a sample letter to a JV prospect, and a sample endorsement letter from one of two JV participants, to give you the flavor of the process...

   
For those serious about JV marketing...
    
  

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