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And there are many such online, since it's easy to focus on
e-zines as advertising media for websites. ...But endorsement marketing is big offline
as well.
In most cases, whether you make or receive the endorsement, this
type of joint venture marketing can be a big boon to any business. The
endorser usually is able to give an outstanding value to her own customers (as
well as, perhaps, receive remuneration) - the endorsee benefits from new hearers
and the value added from the endorsement of his offering.
The "endorsement factor" is what
drives the success of many types of joint ventures... that is, the ability of
one party to offer credibility to another. Yes, you can get another
businessperson to provide an avenue for making your offer known to her customer
base - but it's the added credibility of her endorsement of you that's the real
power behind the sales that occur... Otherwise, it's just
"advertising". Think of it as the difference between your
merely renting her mailing list, and her sanctioning of your offer on top of
that - !
And then her clients/customers become yours!
- and both of you have gained. "...Most people fail to realize the
life time value of a customer. This is where the joint venture associate
you wish to approach has to be educated. ...The possibilities? They are
astronomical! ...I can't think of a single business that couldn't make more
money by properly utilizing their customer base through endorsing a quality
product or service." - Mike Enlow
"Cross
Promoting With Recommendations" - by Shelley Lowery
A look at a number of popular
techniques many webmarketers use successfully to promote their businesses, with
the help of others...
"Developing
Win-Win Joint Ventures" - by Jay Abraham
This super-marketer discusses endorsement
marketing - the "host-beneficiary relationship" (from either
side). Some interesting examples...
"Dr.
Mani's GET-'Em Program: Tips to Grow Your List in Just Seven Hours" - by
Dr. Mani Sivasubramanian
This article puts forth a systematic plan for
initiating advertising exchanges for e-zines. Simple and very
doable. (Includes a very clever way of generating endorsements and
ad revenues.)...
"Everyone
Can Use Host/Beneficiary Deals" - by Jay Abraham
Jay Abraham is a famous marketer who uses endorsement marketing
among many techniques to boost his own and his clients' success. This
article contains a number of online and offline examples both...
"Joint
Venture Marketing Through Local Merchants" - by Robert Fore
Robert Fore write this article from the perspective of a real
estate agent... But this only illustrates a technique that can be used for
anyone who could benefit from localized endorsement marketing...
"The
Most Powerful Marketing Concept on Earth" / "Finding
& Forming Joint Ventures" / "Executing
Successful Joint Ventures" - Greg Schliessmann
These are three useful articles on endorsement
marketing... About being both a "beneficiary" and a
"helper" (i.e., the two sides of the endorsement marketing
coin). Includes 12 ways to find prospective JV partners. A simple contract is suggested. "People respect
endorsements far more than self-selling attempts"... [The website/e-zine
are not active, however.]
"Sample
Non-Disclosure Agreement Form" - from The IdeaCafe
Not an article per se, this is a generic intellectual property
agreement that might be adapted for any purpose - including endorsement
marketing ventures. For anything proprietary that you need to share
outside your company - in this case, your idea for a joint venture between two
other parties. (Or, conceivably, amongst three or more!) Such an
agreement is designed to keep it from being "stolen" and used by
another party...
"Targeted
Traffic through Endorsements" - by Chauncey Twine
This article focuses on the particulars of gaining e-zine
endorsements. "The power of relationships"...
"The Value of
Exchange" - Shel Horowitz
This little article from a 1997 listserv is a great illustration
of how two authors exchanged valuable endorsements for mutual profit...
For
those serious about JV marketing...
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