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If
you've read some of the articles linked from the page titled
Joint
venturing... How others see it,
you've encountered some ideas to start you thinking. But it
can be hard to
visualize the possibilities for one's own joint
venture marketing situation by extrapolating from
someone else's...
So here
is a list of ideas to brainstorm
from!
(None
too commonplace, none too far-fetched
to be considered. Keep open to the potential in every
situation
that presents itself to your fertile mind...)
TYPES OF JOINT
VENTURES...
Exchanging
links
Exchanging
leads
Exchanging
an endorsement of a product to
one's customer base for a share of the profits (or a like endorsement)
Exchanging
store signs
Exchanging
counter-top brochures between
stores
Placing
brochures/sales fliers in store
shopping bags at check-out
Placing
brochures in other businesses'
billings or newsletters
Allying
your business with a good cause
("cause-based marketing" - e.g., helping a non-profit organization
raise funds, while you get the benefit of being seen as a benefactor)
Cost-sharing
for any type of business
function (e.g., producing a magazine, setting up a website, placing
display ads,
renting booth space at a fair/show/convention, joint publishing, etc.)
Writing
articles for someone else's e-zine or
website; accepting others' articles for yours
Providing
prizes for fundraising events
Offering
to sell someone else's products for
a commission
...In
fact, affiliate marketing is joint
venture marketing! - where payment is made only for actual results
(and
if a potential partner doesn't have an affiliate program... suggest
setting up
an individual affiliate relationship - see this profile
of someone who has done just that)
OPTIONS TO CONSIDER FOR
JOINT VENTURE
MARKETING DEALS...
Back-end
offers
Cost-sharing,
or ride-along participants
Free
gifts (to entice both JV partners and
customers)
Interviews
with one or more JV participants
published on your website or in your e-zine, etc.
Joint
authorship (of books, e-books,
newsletters, e-zines, columns, articles, guides, white papers,
directories,
brochures, etc.)
Monthly
automatic credit-card charges to customers
for products bought often (e.g., nutritional supplements)
Point-of-purchase
endorsements
Product
or service upgrades
Profit
related to volume levels achieved
Reviving
of dormant customer/client lists
Straight-across
trades, or deals sweetened
with some immediate profit potential for one party (maybe even 100% of
the
profit for a one-time deal, if the other party values new customers
highly!)
Three-way
(or more) deals that don't
necessarily involve each party with all of the
others
Trial
periods for customers
Yearly
contracts to provide services
Get Web Profits
Fast! E-book - by successful JV marketer Jimmy D. Brown
CLICK
HERE to
find out how to make others want to JV with you
(even if you're a total beginner); 10 top JV example ideas; how to make
joint ventures work on into the future... |
EXAMPLES OF JOINT
VENTURE MARKETING
PARTNERSHIPS...
Audiobook
club / travel organization (or
businessperson's organization)
Auto
detailer / car dealership
Beautician
/ tanning salon
Beauty
school / doctor lecturing on hair
follicle physiology
Beekeeper
/ orchardist
Boarding
kennel / pet groomer / pet products
vendor
Bookstore
/ publisher
Bridal
store / wedding photographer / wedding
planner / printer / limousine service / florist
Business
success book seller / business
success seminar giver
Camera
store / restorer of old photos
Car
accessory/parts store / car dealership
Car
dealership running out of room / business with a huge parking lot
Car
insurance company / car accessories
vendor
Chiropractor
/ health supplement vendor (or
back pillow seller, or heating pad manufacturer)
Comedian
/ joke writer
Computer
hardware dealers / computer software
dealers
Construction
firm / architect / interior
designer / landscaping firm
Copywriter
/ company with a sales force
(writing sales presentations)
Crafters
/ businesses with unused storefront
window space
Credit
card company / holiday tour operator
Dentist
/ vendor of superior tooth whitening
agent
Diaper
service / baby photographer /
children's clothing store
Dry
cleaner / restaurant catering to
power-lunching businesspeople
Film
developer / camera seller (or travel
agency)
Florist
/ candy store (or a funeral parlor!)
Gas
station / video store
Golf
pro shop / golf seminar video producer
Graphic
designer / printer
Grocery
stores / cookbook publishers
Gym
/ karate instructor (or a beauty parlor)
House
painter / carpenter
Insurance
salesperson / financial consultant
(or stop-smoking program!)
Jeweler
/ honeymoon hotel
Kitchenware
store / cooking instructor
Landscaper
/ lawn care service / plant
nursery
Law
firm / financial consultant (or an
international adoption agency)
Lunch
counter / gas station with a mini-mart
Moving
company / packaging store / storage
facility
Newspaper
or magazine / anyone who'll write a
column for them
Pharmacist
/ doctors
Photographer
/ new store celebrating an
opening
Plumber
/ electrician
Printer
/ theater in need of programs
Real
estate agent / security company
Resort
hotel / seminar giver
Restaurant
/ radio station (that would like
to more cheaply wine and dine its clients)
Software
developer / internet service
provider / instructor of internet newbies (or seller of an e-book for
new
internet users)
Tackle/bait
shop / pay-to-fish pond owner
Tailor
/ jeweler
Toy
maker / health clinic (free toys for the
waiting room)
Toy
shop / kids' party planner / clown
Tree
surgeon / firewood vendor (or landscape
gardener or plant nursery)
Used
clothing store / charitable
organizations with clothing donations that don't wish to hold rummage
sales
Wedding
planner / church group (giving
marriage preparation classes)
...And
all the ones you've thought of
after reading this!
And even that list
doesn't begin to
cover it...
Consider
joint ventures with direct response
mailing list owners... The response rate can soar from 1-2%
to more like
15% with their specific endorsements!
Don't
forget the "celebrity" endorsements, and the
charity groups, and the community service organizations, etc.
And
don't
forget the competitors - with the same kind of
offerings, but where the
offerings themselves don't compete.
Nor
the not-directly-related-but-still-viable
deals, like the pharmacist who teams up with the jeweler, or the
hardware store
that provides a discount from a florist just before Valentine's day, or
the
bookstore that JVs with the cafe next door, because people who buy
books also
eat! - etc. Put yourself in the shoes of all of those
businesses' typical
customers...
Joint
venture marketing = Use your
imagination!
For
those serious about JV marketing...
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