I've scoured the web for articles on joint venturing that will explain the concept, the process, and the possibilities.  The articles are roughly sorted out according to three principles:

• Those that are mostly explanation of the joint venturing model

• Those that are largely about endorsement marketing specifically

• Those that concentrate on being a broker of cross promotions

...And for each article, a brief review is provided.

Many of the articles focus on web marketing.  Don't let this put you off, if you don't happen to be a web marketer...  There are seeds of ideas in each.  And you might see a good reason to take your message to the internet, even if you don't have a website or e-zine of your own.

But! - These articles are certainly not the be-all and end-all of joint venturing!  Any cooperative effort at marketing can be considered a joint venture.  There are probably an unlimited number of ways that two or more businesses can link together for mutual benefit...  Look at some of the other ideas in the page titled But how to come up with a great joint venture marketing concept?...

Joint venturing means...  Network to your heart's content! - creatively.

For those serious about JV marketing...