In a B & B magazine - but not even
slanted toward any one circumstance. Includes a list of questions to help
one know one's target customers for strategic alliances. "Choose your cross-promotional
partners on the basis of who they serve, not what they do"...
Cross
Promotions, a Cost-Effective Way to Spread the Word - by Marketing
Magic
A look at a wide range of strategic alliances
undertaken by Waterloo, Ontario businesses. "Joint efforts also give owners a chance to create
memorable and unique promotions that may be more effective than traditional
advertising"...
Four
Joint Venture Strategies to Quadruple Your Ezine Subscriber Base Over the Next
Two Months - by Dr. Bill Nieporte
Some very useful ideas for those who want to
grow their e-zine... Joint venture your knowledge, your entire e-zine,
your subscription page, or your subscriber contests...
Fusion
Marketing - by Jay Conrad Levinson
A short and sweet article by the man who made
"guerrilla marketing" famous. (I highly recommend reading any
of his "guerrilla" books - they're chock full of great brainstorming
material!) Fusion marketing = strategic alliance marketing. "The utter simplicity of spreading your marketing wings
while reducing your marketing costs"...
Fusion
Marketing Means Multiple Exposures - by Charles Rubin
Specifically about websites... Setting
up strategic alliances for trading
content (links, directories, articles - whatever). Includes a list of
possibilities...
How
to Create Powerful Strategic Alliances - by Michel Fortin
Discusses three types of strategic
alliances: "info-network", "auto-network", and
"intra-network"... And how each can be of great benefit to any
business...
Joint
Venture and Affiliate Programs Are Very Different! - by Mike Banks
Valentine
How joint venture marketing differs
essentially from affiliate program promotion...
A
1-2-3 Guide to Joint Venture Marketing - by Dr. Bill Nieporte
Joint venturing for synergy - where the sum
of the parts is worth more than the individual pieces...
Partnering
for Profit - by Rick Beneteau
An overview of how powerful the collaboration
can be - especially when the partnering strenghtens weaknesses on both sides...
Reciprocal
Marketing - by Progressive Marketing Group
An interesting angle on strategic alliance
marketing... Shows the benefits of expanding one's customer base overseas.
(The site happens to be set up to facilitate doing business in Japan.)...
Smart
Money: Barterers Bargain on Hot Commodities - by Noreen Seebacher
Stepping back from strategic alliance
marketing a bit, to the real basics... An overview of bartering for companies - to
save cash and build business. Thought-provoking examples. Mentions the usefulness of
B2B (business-to-business) barter exchanges. "Look at bartering as a
financial management tool"...
Using
Joint Venture Marketing to Increase Web Site Traffic - by J. Nicholas
Schmidt
Suggests using paid offline advertising, in
two ingenious ways... Make your ad look like an article (an example of
"camouflage marketing" - because people trust the editorial
format). Joint venture the cost of the ad by involving other businesses
who want to reach the same target market... The "sub-ads" placed
within your "advertorial" further serve to camouflage the "adness"
of your ad (very tricky!). Real-life example included...
Why
Pay Cash When You Can Trade? - by Jay Conrad Levinson
Another look at bartering for the small
business, by a master at inexpensive marketing. Saving cash can be an
important component of business growth. A recommended online barter
company to look into...
For
those serious about JV marketing...
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